Over the coming months we’re joining forces with Her Spirit, a community of like-minded women that enjoy life running, cycling, swimming and walking together. With dedicated virtual running groups lead by expert coaches, as well as regular virtual challenges, Her Spirit is an inclusive community that exists to support women in building a healthy lifestyle.
Back in October we supported Her Spirit through the challenge of their lives, as they took on Lakes to London in aid of Breast Cancer Now. Holly, Mel and Sarah each swam 5km across Lake Windermere, cycled 453km to London, just in time to run the London Marathon (26.2miles/42km) – yes, you read that correctly, that’s 500km of non-stop activity!
We were in awe of these women and knew they had enough on their plate without needing to worry about uncomfortable kit, so that’s where runderwear stepped in. Kitted out head to toe in runderwear, they were armed with the most comfortable and award-winning sports bras, performance underwear, socks and base layers that could endure the toughest of conditions alongside them.
The challenge was brutal, with added wind and rain for good measure, but thankfully their runderwear kit was as tough as them and all three ladies were kept chafe-free, blister-free and comfortable throughout (well, as comfortable as you can be during such a gruelling challenge)!
By joining forces with the Her Spirit team during Lakes to London, we realised that uncomfortable kit is not the only barrier that women in particular face when exercising.
For many, there is an inner voice of doubt that stops them from experiencing the joy of sport, whether this is through lack of confidence, nerves about trying something new, or a lack of support network. Women are being held back, and we’re determined to do something about it.
That’s why we are now launching an official partnership between runderwear and Her Spirit, and together we’re going to achieve our collective goal of inspiring more women to get active!
Over the coming months we’ll be working with Her Spirit to break down the barriers women face that prevent them from experiencing the joy of sport.
Because with the right kit and a support network by their side, we know women are capable of achieving any challenge they put their mind to. So, watch this space for lots of exciting and inspiring things to come with runderwear and Her Spirit’s partnership!
Use code RUNDERWEAR50 for your Her Spirit Ultimate membership at a fantastic 50% off!
Need a reason to freshen up your runderwear? When you buy with us using code HERSPIRIT10 we'll donate 10% of profits to Breast Cancer Now*.
*Excludes all personalised products.