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We believe in turning the uncomfortable into comfortable.  We believe every committed athlete in the world deserves to be in ultimate comfort when training and competing. We believe in never compromising performance for profits.  We believe in innovating everyday.  We believe in honesty, integrity and community.  We believe we can revolutionise what an athlete wears underneath.  We believe humans can always go faster and longer and so can we.  We believe in positivity and smiling through success and failure.  

 

 

Adventurous

we live life outdoors, challenging our bodies and minds to achieve things we didn't think were possible.  we admire anyone on this adventure - whatever their challenge.

Über Positive

we don't take ourselves seriously, we smile through our problems and take our mission on with excitement, ambition and happiness.

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Considerate

everyone is important and we love the world that we live in. we care about people and helping them reach their goals and dreams.

Cheeky

always communicate with a smile and aim to make people smile back at us everyday.  

For a chafe free, moisture-wicking running experience click here

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